Digital Marketers are Algorithm Slaves

photo credit: joetographer

“We are slaves to Facebook Algorithm” – Nick Denton the founder of Gawker media company

Nick Denton owns 68% stakes of Gawker Media Empire. You may not know who Gawker media is but you must have heard of Lifehacker Gizmodo Deadspin and Kotaku. My favorite site is Lifehacker.com it teaches me a lot about tips in life.

We are living in the age of a digital revolution, everything we do is controlled and influenced by what the media shows whether on TV, internet or Newspaper. The brain behind the TV and Newspaper are the brains of human editors and human producers. Now in a Digital world that media is controlled by Facebook, Google, Youtube and Twitter if you live in a Western world. If you lived in Asia, it could very much be WeChat, Weibo, Baidu, YouKu, and Line.

In the age of digital marketing, what goes viral and catches people’s attention are Blood, Sex, Fun, Cats, the Weird, Video or Photos. Hence why Instagram and SnapChat are the most popular app in mobile. Only videos or photos can capture their short attention spans, but what is decided to be shown first on your news feed in your favorite medium? It’s all done by algorithm. That’s why there are certifications for Google Adwords, so you will be the expert of study of Algorithm in a human way.

After all, traditional media has human behind it, but how about digital media? It’s algorithm, only Social Media, Search Engine digital channel’s algorithm that decide what to display to their users.

How?

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.- Instagram

That is actually a nicer way to say we will do a deep dive into your profile on Facebook and Instagram and generate ads calculated by our Algorithm. All bases belongs to Algorithm using data from the Data mining we have about you.

How to win?

You Can’t win, but in order to be on the upper side of the Digital revolution, it is better to take a Algorithm and Data Mining course. Computer programming is too complicated to understand?

“Keep your friends close and your enemies closer?” – Sun Tzu

Hire a technologist with business sense or hire a technologist and teach him/her business sense. Just to make sure the technologist has creativity and able to generate content.

I hope above tips help

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